Partner in the Cybersecurity & Data Privacy, Technology & innovation and Intellectual Property areas of TozziniFreire Advogados, with over 20 years of experience, Luiza focuses her practice on adaptation projects to the Brazilian General Data Protection Law (LGPD) and specialized consultancy regarding the new law, analysis of data protection and audit procedures, as well as issuance of legal opinions on digital law and intellectual property matters. Her experience encompasses assistance to local and foreign companies in the protection of intellectual property rights, registration of industrial property agreements with government agencies, adoption of administrative measures for the protection of industrial property, legislation concerning intangible assets and confidentiality, information technology and data protection.
// Academic education
LL.M. in Law and Technology from UC Berkeley School of Law, EUA, 2012. Postgraduate degree in Intellectual Property from the São Paulo Law School of Fundação Getulio Vargas, 2010. Graduate of the Law School of USP (Universidade de São Paulo), 2006.
// Recognition
Luiza is recognized by the legal guides Chambers & Partners, The Legal 500, Leaders League, WWL Global, Análise 500. According to the 2020 Leaders League international ranking, Luiza was the most voted lawyer, by clients and colleagues, as a rising star in the area of Data Protection in Brazil. In 2023, Legal500 elected Luiza as a next generation partner and WWL Global included Luiza among the list of 500 recommended lawyers in the world in the area of Data Protection.
// Additional Activities
Certified Information Privacy Professional/Europe (CIPP/E).
// Publications
"LGPD Aplicada ao Setor de Energia" chapter. In LGPD Aplicada. São Paulo: Editora Atlas/Grupo GEN, 2021. "A LGPD como elemento catalisador da inovação responsável" chapter. In A Lei Geral de Proteção de Dados Pessoais - Aspectos Práticos e Teóricos Relevantes no Setor Público e Privado. São Paulo: Editora RT, 2021. "As Transferências Internacionais de Dados pré-ANPD" chapter. In Estudos sobre Privacidade e Proteção de Dados. São Paulo: Editora RT, 2021.
