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Patrícia Helena Marta Martins

Patrícia Helena Marta Martins

Practice Groups

Litigation, Consumer Affairs, Automotive, Life Sciences & Healthcare, Cybersecurity & Data Privacy, Technology & Innovation , Digital Election Law, Gaming & E-sports


Office: São Paulo
Phone: (55 11) 5086-5439


Professional experience

Focusing her practice on consumer law issues, Patrícia counsels clients on litigation matters related to the Consumer Protection Code. She frequently advises clients on preventing liability, conducting recall campaigns, and defense on civil suits. She also specializes in issues related to the National System of Metrology, Standardization and Industrial Quality. Patrícia has practiced in the regulatory litigation area and recall campaigns involving industry and products of the Life Sciences sector.


Patrícia is recognized as a leading lawyer by Chambers Latin America, The Legal 500 and Análise Advocacia 500, relevant legal guides. She also is highlighted by the guide Women in Data Survey 2019, published by Global Data Review.


  • English


  • Specialized degree in Business Management from Business School São Paulo, 2007.
  • Postgraduate degree in Consumer Law from PUC-SP (Pontifícia Universidade Católica de São Paulo), 2001.
  • Graduate of the Law School of PUC-SP, 1998.

Additional activities:

  • Member of the Consumer Committee of IBRAC (Brazilian Institute of Studies on Competition, Consumer Affairs and International Trade).
  • Member of the Competition and Consumer Relations Committee of CESA (Association of Brazilian Law Firms).
  • Member of the Digital Law Committee of CESA.


  • "The New Actor on Consumer Relations: Online Intermediation Platforms" chapter (co-author). In 30 Years of the Consumer Defense Code: The Development of Consumer Affairs. São Paulo: IBRAC/Editora Singular, 2020.
  • "A Internet Deu Voz às Pessoas. Mas como o Direito Regula a Liberdade de Expressão Online? Uma Análise da Regulação Brasileira" article (co-author). In Direito Exponencial: O Papel das Novas Tecnologias no Jurídico do Futuro. São Paulo: Editora Revista dos Tribunais, 2020.
  • "Processing Publicly Accessible Personal Data" article (co-author). In Comments on the Brazilian General Data Protection Law in View of the Consumer Defense Code. São Paulo: IBRAC/Singular, 2019.
  • Practical Law - Digital Business in Brazil: Overview (co-author). London: Thomson Reuters, 2018.  
  • "Formação das Relações de Consumo. Conceito de Fornecedor e Consumidor" chapter (co-author). In IBRAC 25 anos - Panorama Legal sobre as Relações de Consumo no Brasil. São Paulo: Singular, 2017.
  • "Como a Tecnologia Mudou - e Continua a Mudar - o Direito e o Judiciário" chapter. In 40 Anos de Direito Empresarial no Brasil. São Paulo: Quartier Latin, 2016, p. 147-167.
  • "Brazil" chapter. In The International Comparative Legal Guide to: Class and Group Actions 2013. London: Global Legal Group, 2013.
  • Several articles in important publications, such as JOTA and Propmark.

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