The 47th edition of the Intellectual Property Newsletter brings together recent court decisions and developments related to intellectual property in Brazil and abroad, with a focus on trademarks, trade dress, unfair competition, copyright, and patents.
The cases presented demonstrate how the protection of intangible assets goes beyond formal registration and also encompasses aspects such as reputation, distinctiveness, visual identity, compliance with contractual obligations, and risk assessment when incorporating third-party technologies.
In Brazil, such decisions reinforce the importance of adopting a comprehensive trademark strategy, monitoring unauthorized uses, and properly documenting commercial relationships. In the international context, the case involving Peloton highlights the risks associated with integrating technological components without a prior freedom-to-operate analysis.
Together, these matters underscore the need for preventive and ongoing action to protect trademarks, products, content, and technologies, as well as to mitigate the risks of disputes and judicial liability.
