Intellectual Property

Our Intellectual Property practice is responsible for defending and protecting copyrights and intellectual property rights, such as trademarks, patents, industrial designs, software, domain names, know-how and trade secrets. We work on the registration, protection, and enforcement of such rights, always with a strategic vision. Additionally, we offer consulting services and work with deals and transactions concerning Franchises, Technology and Software, with expertise in drafting and negotiating highly complex contracts.

TozziniFreire's Intellectual Property team provides a wide range of services regarding registration and monitoring of trademarks and patents at the Brazilian Patent and Trademark Office (BPTO). Furthermore, we have expertise in licensing, technology transfer and franchising agreements, as well as in the structuring of agreements concerning biotechnology and research, including the application of the Innovation Law.

Our team of professionals has extensive expertise in matters involving intellectual and industrial property, entertainment, image use rights, copyrights, technology transfer agreements, software, internet law, digital technology, privacy, and LGPD (Brazilian General Data Protection Law), achieving important results for its clients.

As for the Franchising practice, which is growing in Brazil, we carry out multidisciplinary and strategic analyses due to the complexities of the franchising system. Our legal advising work ranges from analyzing the franchisor’s rights to protecting their brands, which is essential in a competitive market and helps structure and expand business models. Part of the complexity of the corporate franchising system is that it has many nuances and touches on different practices such as Labor, Tax, Litigation and Arbitration.

Our professionals carry out a complete analysis to structure franchising operations, in compliance with the Franchise Law (Law No. 13.966/2019), considering tax and regulatory aspects. We assist our clients in drafting contracts and carrying out M&A transactions, ensuring support for the safe and efficient expansion of their operations.

Our Intellectual Property practice has been recognized in several editions of Chambers Global and Chambers Brazil guides. We are among the best Latin American law firms according to The Legal 500, Latin Lawyer 250, and Análise Advocacia 500. World Trademark Review 1000 recognized TozziniFreire as one of the leading firms for Intellectual Property in Brazil. Our partners are also among the top professionals recognized by LACCA.