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  • São Paulo

Luiza Sato

Partner

+55 (11) 5086-5124

sato@tozzinifreire.com.br

Practice areas:

Cybersecurity & Data Privacy

Intellectual Property

Technology and Innovation

"

“Luiza Sato demonstrates strong interpersonal skills that resonate well with clients, underpinned by her technical ability, kindness and dedicated attention.”

Professional experience

Partner in the Cybersecurity & Data Privacy, Technology and Innovation, and Intellectual Property areas of TozziniFreire Advogados, with over 20 years of experience, Luiza dedicates herself to projects adapting to the General Data Protection Law (LGPD) and specialized consulting related to the new law, data protection diagnostics and audits, and issuing legal opinions involving digital law and intellectual property issues. Her experience includes consulting for national and international companies on the protection of intellectual property rights, registration of industrial property contracts with government agencies, adoption of administrative measures to protect industrial property assets, legislation involving intangible assets and confidentiality, information technology, and data protection.

Education
  • LL.M. in Law and Technology from UC Berkeley School of Law, EUA, 2012.
  •   Postgraduate degree in Intellectual Property from the São Paulo Law School of Fundação Getulio Vargas, 2010.
  •  Graduate of the Law School of USP, 2006.
Languages
  • English
  • Spanish
Rankings and Awards

Luiza is recognized by the legal guides Chambers Brazil , Latin Lawyer 250, Legal 500 , Análise Advocacia , and Análise Advocacia Mulher . In 2025, Legal 500 elected Luiza as a leading partner in the area of ​​Data Protection. She is also LACCA Approved.

Additional activities
  • Certified Information Privacy Professional/Europe (CIPP/E).
Publications
  • "LGPD Aplicada ao Setor de Energia" chapter. In LGPD Aplicada. São Paulo: Editora Atlas/Grupo GEN, 2021.  
  • "A LGPD como elemento catalisador da inovação responsável" chapter. In A Lei Geral de Proteção de Dados Pessoais - Aspectos Práticos e Teóricos Relevantes no Setor Público e Privado. São Paulo: Editora RT, 2021.  
  • "As Transferências Internacionais de Dados pré-ANPD" chapter. In Estudos sobre Privacidade e Proteção de Dados. São Paulo: Editora RT, 2021.  

Recent Insights

ECA Digital
Articles

ECA Digital: deadlines for platforms to notify the Federal Police

16/10/26
Reading Time: 6 min
ANPD's regulatory agenda
Articles

ANPD Regulatory Agenda Includes Initiatives on Enforcement

01/10/26
Reading Time: 6 min
Intellectual Property Bulletin 4826
Newsletters

Intellectual Property Newsletter | Edition 48 - 2026

29/09/26
Reading Time: 1 min
regulated betting advertising
Newsletters

Regulated betting advertising

21/09/26
Reading Time: 7 min
Newsletters

Intellectual Property Newsletter | Edition 47 - 2026

03/09/26
Reading Time: 2 min
Newsletters

Without a Legal Framework, ANPD and other sectors are moving forward with AI regulation.

21/08/26
Reading Time: 7 min
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