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Marcela Waksman Ejnisman

Marcela Waksman Ejnisman

Practice Groups

Corporate Law & Foreign Investment, Mergers & Acquisitions, Media & Entertainment, Intellectual Property, Telecommunications/Information Technology, Cybersecurity & Data Privacy, Life Sciences & Healthcare, Infrastructure

Contact

Office: São Paulo
Phone: (55 11) 5086-5471

Vcard

Professional experience

Marcela has broad experience in corporate law, concentrating her work in the telecommunications and technology, intellectual property and privacy, life sciences and healthcare, and entertainment industries. She has advised clients on numerous transactions, including mergers and acquisitions, joint ventures, and corporate restructurings. Marcela uses her thorough knowledge of the technology and telecommunications sectors to assist clients with both regulatory and business issues, including the negotiation of supply agreements and other contracts, outsourcing and licensing and software development, and issues related to privacy and the Internet, among others. In the intellectual property field, she has assisted in the negotiation of technology transfers and licensing agreements. She has extensive experience in the defense and registration of trademarks, patents, utility models, and industrial designs at the Brazilian Industrial Property Institute (INPI) and also advises clients on copyright and image rights-related matters.

Recognition:

Marcela is recommended by international legal guides such as Chambers Global, Chambers Latin America, The Legal 500, Expert Guides, Latin Lawyer 250, Who’s Who LegalWTR 1000 - World Trademark Review, and Análise Advocacia 500. Marcela is LACCA Approved: Latin America’s leading private practitioner for Intellectual Property. She also was winner in Americas Women in Business Law Awards 2016 for Best lawyer in Intellectual Property in Latin America, promoted by Euromoney Legal Media Group.

Languages:

  • English

Education:

  • LLM degree from Cornell University, USA, 1998.
  • Studied International Business and Business Law at the University of California, USA, 1995.
  • Graduate of the Law School of PUC-SP (Pontifícia Universidade Católica de São Paulo), 1992.

Additional activities:

  • Events Director of ABDI (Brazilian Association of Information Technology and Telecommunications Law).
  • Member of ABI (American Bankruptcy Institute).
  • Member of INTA (International Trademark Association).
  • Member of ITechLaw (International Technology Law Association).

Publications:

  • Practical Law - Digital Business in Brazil: Overview (co-author). London: Thomson Reuters, 2015 and 2018.
  • "A Busca pela Infraestrutura Adequada ao Crescimento Econômico" chapter (co-author). In 40 Anos de Direito Empresarial no Brasil. São Paulo: Quartier Latin, 2016, p. 197-214.
  • "Moving with the Times: Major Changes to the IP Framework" chapter. In IP Value 2009. London: Globe White Page, 2008.
  • "Generics and Biogenerics in Brazil" chapter. In IP in the Life Sciences Industries 2008. London: Globe White Page, 2007.
  • "Privacidade Possível na Era Digital" chapter. In E-Dicas: O Direito na Sociedade da Informação. São Paulo: Câmara E-Net, 2005.

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